ACURA | SUNDANCE FILM FESTIVAL
10
Days
35
Performers
450+
Hours of “Curated Discovery” Programming
The Acura Festival Village was a consumer-friendly hub that quickly became the most talked about music and happy hour destination at the 2019 and 2020 Sundance Film Festival in Park City, UT. The heated patio lounge featured the entire Acura vehicle lineup, complimentary beverages, charging stations, and most importantly, great live music.
Across the ten-day activation, G7 programmed the Acura stage with a dynamic lineup of power acoustic sets, thought provoking panels, high-energy headliners, and a resident celebrity DJ, creating precision crafted performances day and night.
With over 35 performers, three industry-relevant panels, and two celebrity driven premieres and parties, thousands of festival goers and music fans were able to experience 450+ hours of G7’s “Curated Discovery” programming; clearly establishing the Acura Festival Village as the premiere entertainment destination while bringing Acura the cultural relevance the brand sought.
Event Marketer took note and featured the Acura Festival Village in their Best of the Fest recap of the Sundance Film Festival
