RAM | RAM JAM SESSIONS

Ram Trucks genuine connection with artists and entertainers was the basis for Ram Jam Sessions, a digital concert series hosted on Facebook Live. Ram Trucks and G7 have collaborated on Ram’s music strategy for over a decade, and those connections paved the way for G7 to tap artists who have been long time partners of the Ram brand.

G7 managed every aspect of the stream:  coordinating talent, sourcing cameras and microphones and creating a social posting plan for all partners. The result is a fully-packaged concert product with consistent quality and sound that keeps viewers tuned-in weekly.


G7 coordinated efforts between Ram partners including National FFA Organization, Harman Kardon, and FarmHer to amplify messaging around the events and create a posting schedule that tapped into each individual partner’s audience. The result was over 400% more engagement than similar streams on the first artists’ Facebook page.