WHITE CLAW | SXSW 2023
300K
Attendees
50,000+
Samples Distributed
3.9M
Impressions
In its fourth year as the official hard seltzer of SXSW, White Claw brought the ultimate wave-inspired experience to life with the White Claw Shore Club in Austin, TX. The event featured an impressive lineup of musical talents including Tenille Arts, Madison Cunningham, Zach Person, Pheelz, Calma Carmona, and Abraham Alexander.
Guests were treated to several interactive touchpoints, including a 10' LED wall and a White Claw can wave photo op, as well as lite bites from local Austin food trucks and giveaways such as limited edition posters. Attendees could also enjoy the new White Claw Vodka + Soda flavors. The White Claw Shore Club was the perfect place to chill out and relax, surrounded by immersive murals from artist Brendan Monroe. The experience was complete with the chance to win one of Monroe's hand painted guitars which were featured on-stage throughout the event.
