PURPLE | INNOVATORS OF COMFORT
450K
Digital Ad Impressions
20,000+
Product Interactions
880K
Social Influencer Impressions
To position Purple as Innovators of Comfort, G7 designed market-specific activations in Columbus, OH, Scottsdale, AZ, Austin, TX and Atlanta, GA to build awareness within the brand’s target demographic and drive attention to their new showrooms in each market. While taking culture, community and neighborhood landscapes into consideration, a strategic approach inclusive of experiential moments, OOH advertising, local partnerships, influencer content, social media giveaways, AR technology and sweepstakes were implemented to create buzz around Purple's GelFlex Grid technology. Additionally, G7 managed and executed Purple's onsite activation at the Nashville Super Speedway inclusive of sweepstakes, giveaways and product touchpoint opportunities.
