SO DELICIOUS | AYESHA CURRY

In partnership with our sister agency Motive, G7 brought Ayesha Curry and So Delicious Dairy Free together to promote the brand’s new plant-based Shreds, Spreads and Slices. Ayesha created dairy-free versions of some of her favorite cheesy recipes, including a Chicken Parm Burger, the Ultimate Grilled Cheese, and Butternut Squash Cheesy Mac with Edamame. We knew it was imperative to align with a real user of the product. In doing so, it gave So Delicious an authentic opportunity to elevate product perception and reinforce the taste profile through engaging content that netted over 2.3MM+ views. Read more about the collaboration here and via Forbes.